WORLD FOOD DAY
95 days of strategy, non stop creativity, crafting designs and dynamic motion graphics that made the message impossible to ignore. Impact projects like these for me are more than just work, they create real, lasting IMPAKT.
Date
October 2022
Role
Art Direction, Graphic & Motion Design
[ Work in Action ]
PROJECT TASK
Adapt FAO’s global
“LEAVE NO ONE BEHIND”
theme into a UNIQUELY COOL
African narrative.
EXECUTION
Infuse the
Better Nutrition, Better Life, Better Environment message with culturally resonant visuals, colors, and storytelling that reflect Africa’s diverse food systems and communities.
DIRECTION
Localized, visually rich KONTENT
that connects with African audience
while aligning with FAO global’s vision.
KONTENT
Localized, visually rich KONTENT that
connects with African audience while aligning with
FAO global’s vision.
VIDEO & MOTION
The goal was to keep the key message in constant circulation, for consistent engagement and keeping World Food Day top of mind across digital platforms.
DESIGN
Within FAO’s global theme guidelines, I localized the visual experience for World Food Day. With over 20+ deliverables optimised, from Traditional media content like Executive Invitatons, Certificates, Out Door Banners, to digital banners and Post Event Material. etc
Every design element was thoughtfully adapted to not just align with the theme, but to also resonate with the agricultural society, making it a visually appealing Event.
COLLABORATORS
Localized, visually rich KONTENT that
connects with African audience while aligning with
FAO global’s vision.
