NBS TV
I was at the heart of the creative design process, from concept to final billboards and digital artwork. This project pushed me to use my full range of skills from design to photography, motion, digital to marketing.
Date
February 2018
Role
Creative Designer, Art Direction
RECLAIM
This wasn’t just a refresh, rather a strategic move to reclaim the NO.1 spot as the most TRUSTED, AUTHENTIC source for news and current affairs in East Africa with a BOLD identity.
Identified key elements to reinforce this theme.
The globe became the centerpiece a timeless symbol of global perspective, connectivity, and the brand’s commitment to delivering news that matters.
Defined a powerful pillar identity, elevating BOLD, AUTHENTIC, TRUE, and ALWAYS LIVE as the core of the station’s current affairs presence.
Crafted a distinct typographic identity with a signature font, refined its styling, and integrated powerful taglines highlighting keywords for major current affairs Shows.
With focus on the news anchors, I shot dynamic portraits that highlighted their authority, professionalism.
